imagica case study

Imagicas marketing strategies and business models.






Place in the Marketing Mix Of Imagica : 



Imagica amusement stop is based on a zone of 300 sections of land at Khopoli on the thruway which interfaces the urban communities Mumbai and Pune. It is effectively open through rail and street. Its Snow Park is based on 15,000 square-feet territory. Six retail outlets are situated in Imagica and these offers marked stock to intrigued clients.

 Adlabs has a nearby lodging – Novotel Imagica. It has 287 rooms and offers bundle remain of it is possible that a couple of evenings as a base camp. Visitors remaining in this lodging can remain and appreciate each of the three stops alongside inn offices to their heart's substance. It incorporates exercise center, eatery, swimming pool and movement community for children. Imagica has its very own portable application and site that offers periodical limits and offers to draw in clients. 


Cost in the Marketing Mix Of Imagica : 



Imagica is a 1,650 crore rupees amusement stop that opened in the year 2013. It is an occasion goal with a few courtesies to unwind and recover among loved ones. Imagica has focused on gatherings, families and people as its potential clients. With the end goal to keep up its ubiquity organization has received a sensible estimating arrangement. 

The majority of its visitors touch base in gatherings and on the off chance that the rates are too high, reasonableness turns into an issue. Imagica comprehends this reasoning and thus has kept value run for rides and extra charges extremely stash neighborly and moderate. This is so most extreme individuals can without much of a stretch consider entering and partaking in its exercises.

 Brand understands that more its guests better will its benefit be as high volume dependably prompts more noteworthy incomes. 


Advancements in the Marketing Mix Of Imagica : 



Adlabs has embraced a mammoth promoting plan that has brought about an eager reaction from each client. It has received a broad and noisy battle to advance its items and has along these lines connected each essential promoting medium further bolstering its advantage. Social and Digital media has been utilized for mouth exposure, Print Media for an immediate effect and bringing alive amusement stop idea, Radio for guaranteeing brand review and battles on well known stations of TV to keep up brand perceivability among clients.

 Imagica has additionally publicized by means of its own site and through different gateways like travel and gaming sites. It offers impetuses, limits, free rides and uncommon day offers to bring further clients. 

Imagica is an amusement stop claimed by its parent organization Adlabs Entertainment Limited. Stop has a day by day footfall limit of fifteen thousand guests and it has as far as anyone knows facilitated more than three and a half million guests. 
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